Sponsorship proposal deck: EuroCham Cambodia
How did EuroCham convince its members to voluntarily give more funds for their annual partnership program?
Messaging strategy
Copywriting
Design
Photography direction
The Challenge
The European Chamber of Commerce in Cambodia needed to convince its members—who already pay yearly dues—to give additional funds and become "annual sponsors." The assigment was to create a compelling PDF pitch deck that could be emailed to all members.
The Approach
We knew that EuroCham's members would likely not read a proposal deck full of text, so we highlighted the primary benefit of sponsorship—12 months of steady brand exposure—with simple, visually compelling slides that employed variations of the following strategies:
Prominent placement of professional, but candid event photos that happened to capture previous EuroCham conference attendees noticing annual sponsors' logos on event materials and displays
Easy-to-grasp infographics showing the impact and reach of EuroCham's various digital comms channels, and connecting that potential reach to the readers' company or brand
The Result
That year, EuroCham saw the largest annual sponsorship earnings in their history.
