Business Guide: Getting Started in Cambodia
How do you convince European corporations to invest in a country notoriously difficult to do business in?
Messaging strategy
Design
The Challenge
Create a comprehensive "Getting Started in Cambodia" business guide publication for the European Chamber of Commerce in Cambodia, providing detailed insights into the intricacies of investing in Cambodia for large European corporations.
The Solution
Eschew the typical dry style found in business guides, and rethink the publication from the audience's perspective. We transformed complex information into engaging content, and went with a less traditional, visually engaging magazine layout style.
The Result
This world-class publication quickly became the go-to resource for European corporations looking to navigate the Cambodian business landscape. It was in such demand that that the Chamber needed to print a second publication run. The guide's transformation from a dry read to an engaging and visually appealing resource established it as the authoritative guide for successful investments in Cambodia.
