How EuroCham Cambodia created the world's best "White Book" on the first try
The challenge: transform a 200-page "wall of text" .doc file into Cambodia’s first policy proposal book (in one week)
Messaging strategy
Design
The Challenge
Transform a 200-page "wall of text" .doc containing 50+ policy proposals drafted by EuroCham's members into Cambodia’s first-ever White Book (in one week).
The Solution
Revamped passive "officialese" text into an engaging, active voice to increase ministers' likelihood of reading the extensive proposals.
Developed a novel layout concept to ease the tediousness of skimming through dense policy proposals
Laid out the book, page by page, in time for the deadline
The Result
1,000 copies went to ministry heads, CEOs, and EU agencies back in Europe, where it gained an informal reputation as the best chamber of commerce policy white book in the world. Consequently, the Cambodian Government responded to or resolved dozens of policy suggestions, scoring a decisive victory for EuroCham and its members.
