From concept to perfection: Transforming EuroCham's annual report

The Challenge

As EuroCham Cambodia enjoys sponsorship from the EU, it boasts the largest annual budget among all trade associations in Cambodia. With this distinction came the imperative to create its own "report card" that showcased the Chamber's achievements, initiatives, and future plans to its members and the European Union.

The Solution

Together, we identified the key messaging points necessary to convey the Chamber's accomplishments and strategies with maximum impact. We used audience-first copywriting to breath life into the report by blending facts, figures, and engaging narratives. Finally, I oversaw the development of an original, visually pleasing magazine-style layout that the Chamber still uses each year for their reports.

The Result

EuroCham's annual report received accolades as one of the best publications ever produced by a chamber of commerce in Southeast Asia.